AIR-INK
Printing ink made from captured air pollution
Problem
According to the WHO, 5–6 million people die every year from exposure to air pollution. A significant fraction of this comes from fossil fuel combustion, which produces carbon-rich particulate matter (PM2.5) – particles small enough to penetrate deep into the lungs and bloodstream. The global warming potential of black carbon is 460 times higher than CO2. Meanwhile, the printing industry burns approximately 200 litres of fossil fuel to produce 20 kg of conventional carbon-black pigment – creating new pollution to make ink.
Capture Technology
The core innovation is Kaalink – a filterless capture device that intercepts PM2.5 soot particles from combustion exhaust before they enter the atmosphere. Unlike conventional filters that clog and require replacement, the Kaalink uses a proprietary capture medium that accumulates carbon without restricting airflow or increasing backpressure on the engine. The device mounts directly onto exhaust stacks of diesel generators, vehicles, pyrolysis plants, and brewery chimneys.
From Carbon to Ink
Captured soot is not ink. The raw particulate contains heavy metals, polycyclic aromatic hydrocarbons, and volatile organic compounds that must be removed before the carbon can be used safely. The treatment process strips these contaminants through a series of chemical washes and thermal steps, leaving purified carbon particles that are then milled to a controlled particle-size distribution and dispersed into water-based or solvent-based ink vehicles. The result is a pigment that is chemically indistinguishable from conventional carbon black – but made from waste instead of new fossil fuel.
Collaborations
Carbon Craft Design
Carbon Craft Design (Tejas Sidnal, Giriprasad K.) utilized one tonne of black carbon particles removed from the atmosphere in 2020 to produce handcrafted cement tiles. Local artisans use a traditional technique instead of energy-intensive vitrified tile manufacturing – the carbon serves as both pigment and aggregate, producing geometric patterns in varying tonal densities from light grey to near-black.
Diageo / Johnnie Walker
An industrial pilot with Diageo International validated AIR-INK for high-throughput flexographic and surface printing. The Johnnie Walker Black Label limited edition was printed entirely with ink derived from captured air pollution and deployed across six international markets. The process demonstrated compatibility of emission-derived pigment with commercial printing equipment at production line speeds.
DELL Packaging
A packaging pilot with DELL demonstrated the feasibility of substituting fossil-derived carbon black with emission-captured particulate in commercial corrugated packaging print runs.
Impact
AIR-INK went through joint-development pilots with Kering Group, DELL, PANGAIA, Mastercard, and Diageo Group. Featured as a case study at the World Economic Forum and UN Environment. Used by over 10,000 artists and printmakers worldwide. Part of the Harvard Art Museums' Forbes Pigment Collection – the first pigment in the collection derived from sequestered atmospheric carbon.
Awards: MIT SOLVE 2020, TIME Best Inventions, Cannes Gold Lion, Shell Make The Future Grant, General Motors Circular Economy Grant 2020, Masschallenge Finalist 2019.